Do the KIND Thing by Daniel Lubetzky — founder and CEO of KIND Snacks — is an inspiring and practical guide to building a business rooted in purpose, compassion, and bold thinking.

In this insightful book, Lubetzky shares the powerful philosophy behind the KIND brand:Think boundlessly. Work purposefully. Live passionately.

Through personal stories, real challenges, and lessons learned from scaling a mission-driven company, he shows how kindness and integrity can be powerful forces in both business and life.This book is part memoir, part leadership guide, offering valuable wisdom on entrepreneurship, social impact, and staying true to your values while achieving success.

Perfect for leaders, creators, business owners, and anyone seeking to build a meaningful life and career.

A motivating, heartfelt blueprint for making the world — and your work — a little kinder.